RYFT
Insights &
Ideas
Thoughts on building, commission management, sales operations, and the future of automation.
January 27, 2026
Ryft Team
Product
AI
Why Ryft Exists When Copilot and Claude Already Do
Copilot and Claude are powerful horizontal AI tools. Ryft is a vertical system built for commission management — a problem that assistants cannot solve.
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November 18, 2025
Rishab Motgi
Future
AI
Process to Intent: The Future of Software
The future of software isn't about better tools or AI taking jobs. It's about the disappearance of tedious work itself and the shift from process-driven to intent-driven systems.
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November 11, 2025
Rishab Motgi
Entrepreneurship
Personal Growth
Rebuilding My Why
A personal journey from loss and uncertainty to finding purpose through entrepreneurship, and how building Ryft became a way to turn pain into purpose.
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November 10, 2025
Rishab Motgi
Entrepreneurship
Startups
Conviction > Capital: Why Startups Die Before They Begin
Why unwavering belief in your vision matters more than funding, and how conviction becomes the foundation that determines whether your startup survives or dies before it even begins.
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November 4, 2025
Rishab Motgi
Entrepreneurship
Thinking
What Writing Taught Me About Thinking
How building a startup taught me the value of writing as a tool for clarity, thinking, and decision-making in the chaos of entrepreneurship.
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October 26, 2024
Rishab Motgi
Commission Management
Sales Operations
The Hidden Cost of Commissions
Why traditional commission tools create more problems than they solve, and how zero-setup automation changes everything.
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